BRUSSELS, April 25 (Xinhua) -- Brussels Airport has added the Chinese social media platform WeChat to its list in an effort to build a stronger online platform with Chinese travelers, according to a press release on Thursday.
Brussels Airport has been active on the leading social media channels such as Facebook, Twitter, YouTube and Instagram for years in an effort to keep its passengers as well- and promptly-informed as possible about the ins and outs at the airport.
On Thursday, it created an account on popular social media WeChat to be able to communicate easier with its Chinese travelers and help them find their way through the airport.
WeChat, which was created by the Chinese firm Tencent in 2011,is the leading social media app in China.
In addition to being an interactive social media platform, WeChat allows users to manage their accounts and purchase or pay for goods and services, such as an air ticket or a taxi.
QR codes also constitute an important feature on the app, facilitating transactions and online payments.
In 2018, WeChat had 1.08 billion daily users, and over 50 percent of them spent more than an hour and a half per day on the app. Last year, some 45 billion messages were sent and 410 million calls were made daily.
